Selling software products can be challenging. You have to go the extra mile and add a killer SaaS branding strategy to compete well in the market. But before you start working on the strategy, there are a couple of things you need to do.
Your strategy should be more than bullet points on a piece of paper. According to marketing experts, a good branding strategy should tell a story. The end game for your strategy is about creating a community and generating organic traffic and engagements.
The issue that comes with selling SaaS products or apps is that you need to show what solutions the product will offer. Good branding will help you gain authority, which will generate leads and boost sales.
Below are tips on what to focus on to develop a standout SaaS branding strategy.
First impressions matter, so the colors and fonts you choose for branding your SaaS product are very important. You need something unique that will set you apart from your competitors. Work with UI/UX experts to develop a logo, color scheme, and typography for your SaaS.
Ensure that you use these elements in all of your products. Your website and social media pages should also feature your brand’s logo and color scheme.
Content is king when it comes to branding or marketing. Good content will do wonders even if you are operating on a small budget. You need to create fresh and relevant content for your social media pages and website.
The goal of creating content is to generate organic traffic to your website and social media pages. You can create engagements and generate leads from the traffic. A good SEO team like Rocket SaaS can help you create optimized and relevant content for your SaaS branding strategy.
Find Your Target Market
Which demographic are you targeting with your branding or marketing strategy? You need to answer this question before you work on anything else. Your target market could be split into different demographics based on age, gender, type of job, or the number of employees.
Finding your target market will help you create the right content that they can resonate with. You can use survey forms or market research data to learn more about your target market. You can also hire a full-house marketing team with research for this task.
Now you have the numbers ready and know your target audience, it is time to figure out how much your strategy will cost. Big brands can afford to splash millions on marketing and brand strategies. However, if you are a startup, you will need to plan well for the cash at hand.
You can enlist the support of a marketing consultant to find out how much you need. You can also go for cheaper marketing or branding options such as promotional products, fairs and events, and social media marketing.
The tips shared in this guide will help you create a killer brand strategy for your SaaS platform. Ensure that you invest in analytic tools so that you can track the progress and metrics to see how the strategy is performing.