5 Best Local SEO Tools You Need to Try in 2024

Sometimes, businesses are worried about generating organic traffic and staying in search engine optimization but there is nothing to worry about. All because of local SEO tools. The reason is that they have the capability to assist local online businesses in driving a vast organic traffic.

Local businesses can use local SEO tools to drive local traffic and may enhance their online visibility and credibility. Deciding or choosing the right SEO tool to improve your local SEO ranking is also essential.

In this article, I will discuss some of the best local SEO tools that you should try in 2024.

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Local SEO tools are software applications or platforms specifically designed to assist businesses in improving their visibility in local search results. These tools help businesses optimize their online presence to attract nearby customers and enhance their rankings in local search engine results pages (SERPs).

Local audience is harder to get, but technology has made this task easy for local businesses to enhance their annual revenue. Technology introduced local search engine optimization tools to enable businesses to do so.

You can also check our blog post Simple SEO Tips to Get More Business written by Fawad Malik, to attract more organic traffic.

Businesses need to boost their local visibility to drive local customers and enhance their credibility in their niches. Here, you’ll get a list of the great local SEO marketing tools that will let you raise your local visibility:

1- Semrush Listing Management Tool

SEMrush listing management tool allows businesses to add their business details, such as NAP (name, address, and phone number), to the related directories. It is also helpful in controlling and updating businesses’ details in an efficient and smooth way.

It considers popular directories to add business details, such as Facebook, Yelp, Google, Apple Maps, and more. This tool lets you update your information and add it where most users or customers are searching. Here are some exclusive features of this tool:

• Update your listings from one place to another automatically.
• Sync your data with Facebook and Google because it is integrated with Google Business Profile.
• It can update your information on 70+ local directories, enhancing the possibilities that customers will find you.

Pricing

• Local Citation Scan: Free
• Basic Location: $20/month
• Premium Location: $40/month

2- Ahrefs

Ahrefs is a group of search engine optimization (SEO) tools that aims to improve website rankings on Google. This software program is user-friendly, easy, and simple to use.

Although it was created for back-link indexing, it now offers all the essential equipment vital for local SEO functionality, which includes content material analysis and rank monitoring. Ahref is providing some exclusive features to its users:

• It enables you to monitor your web pages to locate any technical SEO errors and optimize your local content to rank in search engines.
• This tool allows you to know how difficult a keyword will rank on search engines from 0-100.
• Ahref has a unique feature for broken links that helps you to fix the broken links and enables you to reclaim them.

Pricing

• Lite: $129/month
• Standard: $249/month
• Advanced: $449/month
• Enterprise: Customizable

3- Moz Local

Moz Local is a tool that facilitates businesses and organizations to show up higher in nearby or local online searches. It makes sure your commercial enterprise details like name, address, and contact number are accurate and consistent on websites people use to find offerings. It also tracks customer reviews and presents insights to enhance how you appear to seek consequences.

Moreover, Moz Local enables you to be observed by local customers online by enhancing your rankings. Here are some exclusive features that Moz Local provides:

• Provide business data to local directories and search engines automatically.
• This tool is also capable of providing crucial KPIs to you, like online presence score, profile completeness, and visibility index.
• Moz Local allows you to read and answer customers’ queries across search engines and websites through the same dashboard.

Pricing

• Lite: $14/month
• Preferred: $20/month
• Elite: $33/month

4- Screaming Frog

Screaming Frog is an SEO spider tool that meticulously crawls websites, analyzing key elements that contribute to a site’s SEO performance. Its comprehensive approach to crawling provides local businesses with insights into various aspects of a website.

This capability makes it the perfect choice for SEO professionals and local businesses that are willing to enhance their local SEO. Here are some proficient features of this helpful tool.

• Website Crawling: Screaming Frog performs website audits, identifying technical SEO issues that might impact local search performance.
• XML Sitemap Generation: It generates and optimizes sitemaps to enhance a website’s visibility in local searches.
• Structured Data Analysis: This tool ensures the correct implementation of structured data markup for local businesses, which is pivotal for search engine recognition.

Pricing

• Free
• License: $259/year

5- BrightLocal

Renowned for its user-friendly interface, BrightLocal streamlines citation management for local businesses. It has the potential to offer businesses local search auditing, and reputation management, making it an ideal choice for local businesses. Further, you can get some of its features in this section.

• Local SEO Tools Suite: BrightLocal offers a suite of tools encompassing citation building, rank tracking, and review management. This approach streamlines various facets of local SEO to provide local businesses with higher rankings.
• Google My Business Audit: It conducts audits of GMB listings, pinpointing any issues that might hinder visibility in local searches.
• Local Search Grid: This tool provides a visual representation of a business’s local search realm, allowing for comparative analysis against competitors.

Pricing

• Track: $39/month
• Manage: $49/month
• Grow: $59/month

The choice of local SEO tools should align with your business’s specific needs and goals. Whether you’re focused on improving your business listings’ accuracy, monitoring online reviews, or optimizing for local keywords. Moreover, it is essential to utilize the right tools that can give you an influential advantage in capturing local search traffic and attracting nearby customers.

These tools allow you to enhance your visibility in your local area, which will boost your credibility in your industry. SEO tools, such as Moz and Ahref, help you reclaim the broken links that allow you to build robust connections with your partners and customers.