LinkedIn is a valuable marketing tool for all companies; business-to-business firms can benefit from it. Maintaining a LinkedIn presence gives your company a polished online image and lets over 1 billion members see your brand across 200+ countries. Establishing a business page on LinkedIn is essential to developing your brand online. This is your company’s central location to promote your goods and services, offer insightful industry trends, and draw in new customers and staff members.
If you are new to LinkedIn or would like to optimize your business page on LinkedIn, you are here at the right place. Check out the following important steps to create a Company Page on LinkedIn.
Note: If you want to block someone on LinkedIn, check out our article How to Block Someone on LinkedIn for assistance.
What is A Company Page on LinkedIn?
A business page on LinkedIn, also referred to as a company page, is a profile that provides basic details and information about your business. This covers the most recent information on events, updates, job openings, and things to do at your business. Instead of an individual profile page, a business page is focused totally on your business and contains different editable sections, including My Business, About, Outcomes, Jobs, and Posts. By showcasing your team members, LinkedIn allows you to promote it and build an established brand for your business as you give it a personal touch.
Reasons for Creating a LinkedIn Company Page
A company profile page on LinkedIn is essential for companies with an effective online presence. By visiting LinkedIn, professionals and potential customers can discover your company’s offerings and updates. A compelling LinkedIn profile can help you find talent, develop business relationships, and produce leads. Spending time and energy establishing and optimizing your LinkedIn page can significantly increase your company’s visibility and legality.
Creating your LinkedIn business page is a great idea to connect with a vast network and build your brand’s online presence. You might need help determining where to start, what details to include, and how to proceed next; follow these steps and create a great LinkedIn page to improve your brand’s visibility and credibility. Companies also rely on LinkedIn Analytics to make necessary decisions about their online presence and reputation on social media.
How to Create a Company Page on LinkedIn- Simple Steps
Establishing an online presence for your brand and connecting with a large network can be achieved by creating a LinkedIn business page. You might need help determining where to start, what details to include, and how to proceed next; Comply with these instructions and create an optimized LinkedIn page to improve your brand’s visibility and credibility.
Step 1: Enter your LinkedIn Login Information
You have to be logged into your profile on LinkedIn before you can create a company page. You need a separate admin account to develop and administer your business page. To view additional options, select “For business” from the navigation bar’s dropdown menu. Or just visit https://www.linkedin.com/company/setup/new/
Locate the dropdown menu at the bottom of the list and click at “Create a Company Page+ or Industry Option.”
Step2: Choose the Type of Page to Create
The next screen displays three options for the page you wish to create. You have the option of either:
- Make a new company page for a small, medium, or large non-educational business.
- Establish a subpage linked to an already-existing company page as the showcase page. Do not select this option if you create your LinkedIn page from scratch.
- A page for a school, university, or other academic establishment is known as an educational institution.
Choose the option that best describes your company; in this example, that would be a company.
Step 3: Complete your Page Identification
When you click on the company page, a new page will appear that asks you to enter essential details about your business. It is important to remember that the LinkedIn algorithm frequently favors pages with detailed profile information, and these pages receive 30% more weekly views. This implies that you can expand the visibility and audience of your LinkedIn company page by including complete and accurate information about your business. The initial three sections help identify your company. It contains:
- Name: Enter the name of your business as you would like to see it on your business page. For it to be accessible, remember to add the name of your business.
- LinkedIn’s public URL: When you enter the name of your company, it will recommend a unique URL with the information you provide for your business profile.
- Website: Go to the webpage for your business. This shows up in your profile and makes it simple for users to visit your website and get additional information about your product at any time.
LinkedIn uses text as a cue to indicate to users what information to enter in a given field as they complete this form. Refined features like conditional logic and rules also stop users from selecting an already-existing name option.
Step 4: Enter your Company Information
You have to provide more company details. LinkedIn needs these specifics to comprehend your business correctly, making it easier for people to find you.
- Industry: Select from LinkedIn’s lists by typing in your industry. By doing this, LinkedIn will be able to classify your company accurately and suggest it to users who are interested in that specific sector. Pick something similar if nothing is specifically related to your industry on the list.
- Company size: Determine the size of your company based on the number of workers you have at the moment. LinkedIn uses this information to group companies into small, medium, and extensive business categories and customize their services.
- Choose the category to describe your business: Several options are available, including sole proprietorship, public company, government agency, nonprofit, partnership, privately held, and self-employed. Get in touch to find out if you are sure.
All three fields must have the correct information entered, so please fill them out. Recall that your profile will perform better and be more optimized.
Step 5: Add a Tagline and Logo
An essential element on LinkedIn is uploading your company’s logo, which must be invested in your brand’s identity. Choose a color scheme that enhances your brand’s personality; the file format of the logo must be PG, JPEG, or PNG; the recommended size is 300 x 300 pixels to produce certain surfaces in your target market and remain loyal to your mission and sector.
- Enter your tagline next; it will appear beneath your name and logo. The tagline for your business is a condensed version of your unique selling proposition (USP). When someone lands on your profile, the goal is to pitch them the advantages of your business quickly. It is advisable to keep your tagline brief because LinkedIn only allows 120 characters. Keep your tone professional, be succinct, and refrain from using slang.
- After finishing, ensure you have the authority to act on behalf of the company by reading the information and checking the verification box. Your LinkedIn page will be created when you click the “Create Page” button.
Step 6: Complete the LinkedIn Profile
You will be taken to a new page upon creating your business page. It is necessary to finish this section of the company profile. As you complete sections, a meter at the top displays your progress, and action cards underneath display the portions of the pages that remain unfinished.
You can now edit your page and start adding content. Let’s talk about the contents of each section.
- About
The “above the fold” About section is displayed when customers view your product. It briefly overviews your company’s background, goals, core principles, and unique selling points.
- Product
LinkedIn’s product page was developed to assist businesses in showcasing their products, especially since they are relatively new. View the LinkedIn Product Page for Zoom.
- Life
Use LinkedIn’s Life section to share details about your company’s culture. You can get information on the company’s executives, employee photos, company culture highlights, and client and employee testimonials here.
- Jobs
A list of all available positions at your company is displayed in the jobs section.
- People
The name, position, and location of the employee are included in this section. To customize this section, administrators can include a header, call to action, or a list of an employee’s qualifications.
Step 7: Final Step
Click “Create.” Press the Create button once all the information is filled out accurately. You can begin adding more customizations to your newly created LinkedIn business page.
Ending Note
Creating a LinkedIn company page is a simple yet crucial step for any business. Companies can use this platform to improve online visibility, network with industry experts, and exploit expansion prospects. Remember that a well-designed LinkedIn company profile page is more than a digital footprint. Lots of management tools are also available for page optimization. You can highlight the opportunities and values of your brand on this dynamic platform.
