You are about to enter the world of eCommerce, prepared to open your doors and connect with a global clientele. While creating a successful e-commerce website is a thrilling adventure, it takes more than just selecting products and adding pictures.
A BigCommerce development company can really help in this situation. The general benefits of such collaboration are undoubtedly well known to you, but did you realize there are a ton of additional benefits that are just waiting to be found?
Benefits of Partnering With a BigCommerce Agency
Here are a dozen advantages of working with a BigCommerce development agency to get you started.
1- Crafting a Tailored User Experience
When you visit an online store, it should seem as though it was made specifically for you. That is something that a skilled BigCommerce development company can make happen. Their ability to comprehend your brand and target market allows them to build a website that speaks directly to your customers. This entails a user-friendly layout, visually appealing design, and seamless navigation that maintains visitors’ interest.
Example: A buyer visits your website with an interest in exercise equipment. An adept design firm can create a layout that showcases the newest equipment and fitness trends, putting the user immediately at ease.
2- Optimizing for Mobile Devices
Imagine this: a person using their smartphone to browse your online store while driving to work. You could lose that sale if your website isn’t optimized for mobile devices. A competent agency can guarantee that your website works flawlessly across a range of devices and looks great. This means that more customers, regardless of the size of their screen, will be able to browse and shop in your store with ease.
Example: A customer uses their tablet to browse and comes across your fashion store. They can easily browse and shop for their favorite costumes on the website thanks to its responsive design, which is a result of the agency’s competence.
3- Conversion Rate Optimization
The art of turning website visitors into devoted patrons requires a combination of psychology and technique. An experienced agency understands the nuances of the field. Their strategies include placing “Buy Now” buttons in the right places, improving product descriptions, and streamlining the checkout process to increase conversion rates and generate income.
Example: The firm persuades customers to complete the purchase by positioning a well-designed “Add to Cart” button beneath an enticing product description.
4- Increasing Visibility in Search Engines
Even if you have an amazing online store, it won’t matter if no one can find it. Search engine optimization is used in this situation. An expert agency can improve the content and architecture of your website to increase its search engine optimization. This implies that when prospective buyers are looking for what you have to offer, your products have a higher chance of showing up in search results.
Example: A prospective buyer looks up “organic skincare products.” Your skincare store appears on the first page of search results, drawing customers in and increasing traffic to your website, all because of the SEO work done by the firm.
5- Seamless Integration of Third-Party Apps
Managing inventory, maintaining client relations, and promoting products all frequently need the use of a variety of tools while operating an online store. These third-party apps can be easily integrated into your website by an experienced agency. This saves you time and effort because you can handle everything from a single platform.
Example: Your online store and your agency combine an inventory management application. This stops overselling by enabling you to monitor stock levels and instantly change product availability on your website.
6- Optimizing Performance for Speed
Have you ever been annoyed by a website that loads slowly? Your clients have the same sentiments. An expert agency can enhance the functionality of your website, guaranteeing fast load times and easy navigation. This improves the user experience and keeps visitors from leaving because of a slow loading page.
For instance, a visitor who is interested in your technological devices won’t have to wait forever for your product photos to load. Because to the agency’s optimization work, users may explore products without any difficulty and the page loads quickly.
7- Creating a Seamless Responsive Design
Every device, including computers and smartphones, should have an attractive design for your online business. Your website can be designed with responsiveness in mind by a development agency. This indicates that your website seamlessly adjusts to various screen sizes, giving every visitor a consistent and enjoyable experience.
Example: A customer is perusing your furniture store on their phone and laptop at the same time. The layout and graphics adapt with ease thanks to the adaptable design, making for a wonderful shopping experience.
8- Implementing Strong Security Measures
Customers want to know that their financial and personal information is secure when they shop online. Strong security measures, such as SSL certificates and encryption, can be put in place by a trustworthy company to protect client data and win their trust.
Example: A consumer inputs their payment information on your online store with confidence because they notice the padlock icon, which denotes a secure connection, next to the URL of your website. The agency’s security protocols guarantee the protection of their confidential data.
9- Delivering Personalization Capabilities
Personalized interactions give clients a sense of worth. A seasoned BigCommerce development company can incorporate features that let you make product recommendations based on a customer’s past browsing and purchases. This raises the possibility of repeat business and improves engagement.
Example: A customer who just purchased running shoes gets an email recommending related items like accessories and training wear. The agency’s implementation enables the customized recommendations.
10- Streamlining the Checkout Process
One prevalent problem in e-commerce is cart abandonment. A competent company can streamline your checkout procedure, creating a smooth transition from cart to completion. This lowers friction, motivates more clients to finish their transactions, and eventually increases your revenue.
An illustration would be a customer adding items to their cart and checking out. The process is made simple, with few stages and no needless diversions, thanks to the agency’s optimization.
11- Proficiency in A/B Testing
Have you ever wondered if a button’s color could affect sales? To find out, a development agency can do A/B tests. They may determine what appeals to your audience the most by experimenting with various iterations of features such as headlines, graphics, and buttons, which can result in more successful website design.
For instance: On your homepage, the agency tests two different headlines to determine which one gets more hits. They can improve the website by using the data analysis to identify the headlines that draw in visitors.
12- Building for Scalability and Growth
Your company is expanding, and you need a website that can stay up to date. When your company grows, a development agency can create an infrastructure that can handle more data, transactions, and traffic. You and your clients will have a flawless experience thanks to its scalability.
Example: The agency’s scalable architecture guarantees that your website can handle increased traffic during busy seasons, preventing breakdowns and slowdowns, as your online store grows popularity.
Our Thoughts
Partnering with a BigCommerce agency offers many benefits for businesses of all sizes. From design expertise and technical skills to strategic marketing guidance and ongoing support, these agencies can empower you to unlock the full potential of your eCommerce store. So, take the leap, leverage the expertise of a BigCommerce agency, and watch your online business thrive.
